Online Marketing
Online marketing
Modules
9
Lessons
68
Course created by Mikias Abebe
Module 1
Advanced Search Engine Optimization Strategies
Master technical SEO, schema markup, semantic clustering, and programmatic SEO for enterprise-level ranking strategies.
Module 2
Data-Driven Content Marketing and Personalization
Learn predictive analytics, AI content generation, and multi-touch attribution to create hyper-personalized content strategies.
Module 3
Advanced Pay-Per-Click and Programmatic Advertising
Explore complex bidding strategies, cross-channel remarketing, DSPs, and cookieless tracking mechanisms.
Module 4
Conversion Rate Optimization and UX Psychology
Deep dive into psychological triggers, Bayesian testing models, and advanced funnel friction analysis.
Module 5
Omnichannel Social Media Strategy and Community Building
Master algorithm manipulation, social commerce, B2B dark social, and omnichannel crisis management.
Module 6
Marketing Automation, AI, and Lifecycle Email Marketing
Build complex automation workflows, implement behavioral segmentation, and optimize CRM integrations.
Module 7
Advanced Web Analytics, Tracking, and Attribution Modeling
Configure advanced GA4 tracking, server-side tagging, and leverage predictive audiences using BigQuery.
Module 8
Growth Hacking, Scaling, and International Expansion
Implement Product-Led Growth frameworks, viral loops, and localize marketing for global traffic acquisition.
Module 9
Final Assessment
A comprehensive evaluation covering SEO, content, advertising, CRO, social, automation, analytics, and growth hacking.